On 2013-09-16 9:21 PM, Smartin wrote:
Since the last round of updates we've had additional feedback from the User
Engagement team, and we'd like to propose some further changes to a broad
audience.
The goal of the proposed changes is to see *if* we can trim the principles to 118 characters of text without sacrificing meaning, so that Mozilla can utilize grass roots marketing efforts, such as Twitter (118 characters of text + shortened url = Twitter 140 character limit). If we can shorten without changing the meaning, we can utilize social media to compete against organizations with much larger marketing budgets and communicate directly with users. This is not to say, in any way, that social media should trump substance. Rather, it’s an attempt to see if we can do both - keep the substance and gain the social media presence.
While it's certainly a good idea to have language we can use to
summarize the substance of, or direct people towards, the Manifesto, I
think that actually rewriting the Mozilla Manifesto to accommodate the
arbitrary restrictions of a proprietary web service is something we
should not ever do. As a matter of principle and for very much the same
reasons we wouldn't publish it as a link to a PDF or a Word doc.
- mhoye
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