----- Original Message -----
From: "John Sessoms" <[email protected]>
To: <[email protected]>
Sent: Sunday, December 26, 2010 10:55 PM
Subject: Re: Someone asked about prints of event photos
From: "Christine Aguila"
When reading about photography as a business, knowing how to market and
"work the phones" is often--and I mean very often--stated as 50% of the
business. Skill in photography accounts for the other 50%.
I have yet to read a book on the business of photography that hasn't
stressed the point about working the phones and marketing. Cheers,
Christine
And understanding the relationship between pricing and business costs is
the third 50%.
Agreed. I throw that bit in with the marketing 50%--one needs to market his
or her price. Cheers, Christine
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