Kenneth Waller
http://www.pentaxphotogallery.com/kennethwaller
----- Original Message -----
From: "John Sessoms" <[email protected]>
Subject: RE: Someone asked about prints of event photos
From: Larry Colen
I got an email that someone had asked the event organizer about
prints of my photos from the dance workshop a couple of weeks ago.
In several years of doing photos at dance events, this is the first
time that this has happened, and I've got no idea what, if anything,
to charge beyond the cost of printing and shipping.
In the business portion of my classes it is recommended that the selling
price for prints should be at least 4 to 7 times your cost of the print
(where "cost of the print" includes what you have to pay for the print
itself, any matting and/or framing, packaging, shipping ...) in order to
recover your overhead costs.
Around here that would lead to some very costly prints, especially if you
don't do the mounting, matting & framing yourself.
I generally charge twice my cost.
More if you actually want to make a profit.
So 4 to 7 times your cost doesn't make you any profit? That's a hellova
overhead.
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