On Dec 26, 2010, at 12:05 AM, Ken Waller wrote: > > Kenneth Waller > http://www.pentaxphotogallery.com/kennethwaller > > ----- Original Message ----- From: "John Sessoms" <[email protected]> > Subject: RE: Someone asked about prints of event photos > > >> From: Larry Colen >> >>> I got an email that someone had asked the event organizer about >>> prints of my photos from the dance workshop a couple of weeks ago. >>> >>> In several years of doing photos at dance events, this is the first >>> time that this has happened, and I've got no idea what, if anything, >>> to charge beyond the cost of printing and shipping. >>> >> >> In the business portion of my classes it is recommended that the selling >> price for prints should be at least 4 to 7 times your cost of the print >> (where "cost of the print" includes what you have to pay for the print >> itself, any matting and/or framing, packaging, shipping ...) in order to >> recover your overhead costs. > > Around here that would lead to some very costly prints, especially if you > don't do the mounting, matting & framing yourself. > > I generally charge twice my cost. > >> >> More if you actually want to make a profit. > > So 4 to 7 times your cost doesn't make you any profit? That's a hellova > overhead.
Those numbers are for someone operating a storefront studio. You're right at twice your cost, if you mat and frame. I charge about five times my cost for prints if I don't matte and frame -- or $25 for an 11 x 17. Those are generally pics of the cars I shoot for magazines. I've found that charging more just reduces the print order, and I end up making less money overall. Paul > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and follow > the directions. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
