It's not totally clear yet, I don't think Mail-Archive will be able to run ads after all. This is due to the policy of the colocation organization.
What if all revenue from adsence at your site will go straight to them?
I did go ahead and set up an experimental page to see what these things might look like. They seemed to do an ok job
drilling down to the message content. Feel free to comment, even though it's probably a moot point.
http://www.mail-archive.com/experiment.html
Looks quite reasonable, at least in this layout, cause it doesn't take space (like it would be with skyscraper-type ads).
And yes, the whole idea of using adsense to support mail-archive is quite fine with me. Anybody who runs a mailing list is free to choose, whether to use mail-archive or set up MHonArc on their own site, or choose any other service, like geocrawler, etc.
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