On 12/06/06 3:17 PM, "Tom C", <[EMAIL PROTECTED]> wrote: > It's not really me saying that "Pentax totally screwed up the marketing > impact". It's Pentax themselves that have said that, indicating that they > underestimated demand, sometimes by factors of 10's or 100's.
I would think that they know far better than we do here, but what I speculate is that they have been in a sort of siege mentality for a long time, and tended to play safe. Considering the existence of two dominant giants and runaway sales of their bottom feeder models, anyone would go rather conservative. It is quite natural that they base their sales forecast on their prior models. What they said in their interview that they did not quite expect that K10D would sell so much more that K100D which was already a great success. Everybody could see what's going to happen when demand was so big, and it was really exceptional. However, once they realized that they hit the jackpot, they did everything right and kept the delay to minimum. So, although some are screaming in some quarters of the world, all in all, it must be a success and we can not argue with success :-). > I'm just enjoying beating them with a stick after they said it. :-) Now you are honest and I like that :-). I hope they are already setting about the next move as competitions are fierce. But it appears that they got a knack of how to hit the sweet spots of consumers, and realized that, if they make "right products" for right market, they can always do good regardless of competition. They also talk about the merits of smaller organization, and hope they continue to exist like, say, BMW that is much smaller and not a mass production cookie cutter company, but successful. If they read the market wrong, then see what happened on Minolta which was much larger company than Pentax. So far, so good. Let's hope they can keep up. Ken -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
