Hello Tom,

The one area that we can't know about is their estimation of the
competition's similar offerings.  At the time, they may have felt
(logically) that both Canon and Nikon would be bringing out something
close enough in feature/price/performance to compete and not give them
an overwhelming interest level.

We also can't really tell when they started to react.  It is very
possible, that things could have been much worse with regards to
availability.  They could have seen the Canon/Nikon offerings once
they were out and realized that they would get a flood of orders.
The delays we saw could have been partially to counteract this
problem.

I'm not defending here, but giving you some other ideas rather than
just your own that Pentax totally screwed up the marketing impact.

So in a nutshell, they could have easily overestimated the competition
offerings which would forecast much smaller demand for the K10D.  Once
seeing the competition, they could have started ramping up for greater
demand, but just could not do it fast enough to satisfy the market.

And yes, I agree that they are losing sales to other brands because
they are not on the shelf.  In my local store, there are boxes of
D80's sitting there waiting to be sold.  If someone walks in and asks
for a K10D - and there isn't one, the store is going to sell the Nikon
instead, if the buyer will do so.  The store is interested in sales of
ANY body, not specific bodies.

I am happy that Pentax has this kind of problem, rather than the other
kind (mediocre, non-compeitive, higher priced).

-- 
Best regards,
Bruce


Wednesday, December 6, 2006, 9:16:01 AM, you wrote:

>> > The high tech marketplace is littered with failed enterprises that
>> > mis-calculated their chances.  I can think of 3 camera companies at
>> > least.  Being conservative is often a wise course of action.  Stop
>> > complaining about it until you are risking your own money, or own the
>> > company.
>>
>>I can understand your point regarding technology vs risk too Bob. But
>>to think that Pentax couldn't have appreciated the response to a 10MP
>>camera after over three years of nothing but rehashes built around the
>>same (albeit capable) 6MP sensor is a bit unbelievable Especially at
>>the price point vs feature set of the K10D.
>>
>>--
>>Rob Studdert

TC> That's what I think as well.  No one was suggesting they should be stupid
TC> and risk the business. OTOH, they, being Pentax, should be MORE in the know
TC> and in the BEST position, better than any of us, to guage and anticipate the
TC> market.  I was simply surprised they would not have anticipated a high
TC> demand for their flagship which by all accounts has alot of bang for the
TC> buck.

TC> I'll be interested to see the graphs on how sales of the K10D peak and
TC> plateau.

TC> Tom C.






-- 
PDML Pentax-Discuss Mail List
[email protected]
http://pdml.net/mailman/listinfo/pdml_pdml.net

Reply via email to