But Jeep is a trademarked brand, and it's a valuable one. So if you own the trademark, you do your best to protect it. It's just good business. What should have been or could have been is irrelevant. Willys made it a brand. American Motors and, later, Chrysler invested in it and will of course want to protect it. Paul On Nov 25, 2006, at 12:10 AM, Adam Maas wrote:
> Part of the problem there is that Jeep should never have been a > brand in > the first place. In fact it originated as a WW1 term for an unproven > vehicle, although how it came to be applied to the 1/4 ton 4x4 > truck of > WW2 is speculation. > > Of course, the exact same thing has happened with Hummer (which > originated as military slang for a HMMWV). > > -Adam > > > Paul Stenquist wrote: >> I agree. Substitutions are a problem in modern society. As are brand >> impeachments. I worked on Jeep advertising, and one of our major >> problems was that "Jeep" had become a generic name for 4x4 SUVs. This >> was particularly true in Europe. We even did an advertising campaign >> aimed specifically at correcting this. It was for Europe and South >> America only. Each had a picture of the three Jeep models was >> pictured at an archetypical American location. The headlines read >> something like: "There's only one Grand Canyon. There's only one >> Jeep. >> Paul >> On Nov 24, 2006, at 6:33 PM, Bob Shell wrote: >> >>> On Nov 24, 2006, at 6:14 PM, Shel Belinkoff wrote: >>> >>>> No, it's not. A Coke is NOT Pepsi. They are different formulas >>>> and taste >>>> different. When I order a Coke, I don't want a Pepsi. The >>>> converse is >>>> also true. Try telling Coke that it's the same as Pepsi. If you >>>> tell me >>>> Coke, I expect Coke, not Pepsi. >>>> >>>> If you want to argue minutia, make a good solid argument, not this >>>> specious >>>> soft drink crap. Next you'll be telling us that a 7-up is the same >>>> as a >>>> Sprite, and that Budweiser is a Corona, and a Land Rover is a Jeep >>>> (Don't >>>> let Daimler-Chrysler catch you ... they are very protective of >>>> their >>>> trademark name). >>> What makes me royally mad is to ask for butter in a restaurant >>> and be >>> brought margerine. They are not the same, no matter how many blank- >>> faced young waitresses try to convince me otherwise. Similarly, if I >>> ask for cream for my coffee, I mean something that came from a cow, >>> not some partially-hydrogenated soybean oil crapola. >>> >>> Bob >>> >>> -- >>> PDML Pentax-Discuss Mail List >>> [email protected] >>> http://pdml.net/mailman/listinfo/pdml_pdml.net >> >> > > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
