Part of the problem there is that Jeep should never have been a brand in the first place. In fact it originated as a WW1 term for an unproven vehicle, although how it came to be applied to the 1/4 ton 4x4 truck of WW2 is speculation.
Of course, the exact same thing has happened with Hummer (which originated as military slang for a HMMWV). -Adam Paul Stenquist wrote: > I agree. Substitutions are a problem in modern society. As are brand > impeachments. I worked on Jeep advertising, and one of our major > problems was that "Jeep" had become a generic name for 4x4 SUVs. This > was particularly true in Europe. We even did an advertising campaign > aimed specifically at correcting this. It was for Europe and South > America only. Each had a picture of the three Jeep models was > pictured at an archetypical American location. The headlines read > something like: "There's only one Grand Canyon. There's only one Jeep. > Paul > On Nov 24, 2006, at 6:33 PM, Bob Shell wrote: > >> On Nov 24, 2006, at 6:14 PM, Shel Belinkoff wrote: >> >>> No, it's not. A Coke is NOT Pepsi. They are different formulas >>> and taste >>> different. When I order a Coke, I don't want a Pepsi. The >>> converse is >>> also true. Try telling Coke that it's the same as Pepsi. If you >>> tell me >>> Coke, I expect Coke, not Pepsi. >>> >>> If you want to argue minutia, make a good solid argument, not this >>> specious >>> soft drink crap. Next you'll be telling us that a 7-up is the same >>> as a >>> Sprite, and that Budweiser is a Corona, and a Land Rover is a Jeep >>> (Don't >>> let Daimler-Chrysler catch you ... they are very protective of their >>> trademark name). >> What makes me royally mad is to ask for butter in a restaurant and be >> brought margerine. They are not the same, no matter how many blank- >> faced young waitresses try to convince me otherwise. Similarly, if I >> ask for cream for my coffee, I mean something that came from a cow, >> not some partially-hydrogenated soybean oil crapola. >> >> Bob >> >> -- >> PDML Pentax-Discuss Mail List >> [email protected] >> http://pdml.net/mailman/listinfo/pdml_pdml.net > > -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
