I took the advice of the group and called the Pentax Çolorado office. The conversation was a bit surreal. They tell me that B&H and amazon.com have the lens -- neither do or have for months -- and this guy couldn't tell me when the lens will ever be made again, although it's not discontinued. I asked him when they last made the lens, and he says, immediately, four months ago. So I ask him how he knows when they made it last and not when they'll make it again, and he got obtuse again. He also said he's gotten at least eight calls in the last few weeks about the 200mmf/2.8's availability. So again, I ask whether demand or queries will stimulate interest in manufacturing the lens, and he said no; plants cycle through the manufacturing process: sometimes they make cameras, sometimes lenses (aren't there separate machines for each?). He took my name and number and promised to call once he was alerted to a new supply, but a new supply could mean only a few lenses. In any event, it seems to me the guy was blowing me off, and they probably won't ever make the lens again. Even if Pentax doesn't list the lens as discontinued, amazon.com does, and B&H hasn't had one in months.

I agree that it's good business to not let unsold inventory build up if there isn't demand. But part of a company's reason for being is to create and support demand for a product. Maybe if they could have a bit more stock and a bit more willingness to serve existing demand both would multiply.

Micah


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