On Mon, Mar 17, 2008 at 10:30:24PM +0530, Raj Kiran Grandhi <[EMAIL PROTECTED]> was heard to say: > Ron Johnson wrote: >> -----BEGIN PGP SIGNED MESSAGE----- >> Hash: SHA1 >> >> >> http://www.washingtonpost.com/wp-dyn/content/article/2008/03/16/AR2008031602168.html > > Interesting. This reminds me of some article I read somewhere regarding > the perception that people tend to take things that are free as in beer > (linux, for instance) to mean that they are not worth anything. > > The author proposes that instead of telling people that linux is free > (and hence worthless) it would probably be a better idea to quote the > price of paid support of, say, Ubuntu desktop @ $250 per year, and then > tell them that since he happens to be a 'licensed distributor' for it, > he could manage to get them a couple of licenses for free.
If you follow the article Ron linked to above, special discounts are apparently subject to the same effect. In a study where people took supposedly mind-enhancing placebo drinks, people who drank the more expensive version (around $1.80) were twice as effective *even though the researchers explicitly told them that the discount version (around $0.80) was exactly the same substance*. Daniel -- To UNSUBSCRIBE, email to [EMAIL PROTECTED] with a subject of "unsubscribe". Trouble? Contact [EMAIL PROTECTED]
