I have started to work on the marketing message for Calligra which will be the basis for the announcement of 2.4. At the same time I'm looking at the website and the rest of our documentation.
The website has gotten a much-needed facelift. It does look nice now. However, the first thing that strikes you when you look at the website, at least if you know a little about Calligra already, is that it completely fails to mention the strengths. In marketing you should always build on your strengths and then expand from that. So what is the strength of the Calligra Suite? I would say that Calligra is the absolute world leader when it comes to free mobile office applications. There is no other free suite that has all the 3 main apps (word processing, spreadsheet and presentation) and that works on mobile phones and tablets with native touch-based interfaces. And in addition to that we have more apps than other free office suites but they have not yet gotten touch-based UI's. It is also one of the most portable office suites, all categories. Even on the desktop it is ported to more platforms than MS Office and iWorks. OOo and LibreOffice work also on Windows and MacOS but they don't have anything to offer on tablets or smartphones. LibreOffice announced a port to Android but if you look past the surface they mention that "they will soon be able to build all source files on Android", not exactly a convincing story. I want to enhance our message with these facts. So I worked a little with Jaroslaw, our king of web mockup, and we got something that we can think of as a proof of concept. Check out http://kexi-project.org/pics/ads/calligra/web- page/web-page-mockup6.png for an idea. The "computer screen" can either give a random screenshot from one of the applications when the page is loaded or it could show a kind of slow slideshow. There is one thing missing, and that is a statement of what Calligra actually *is*. We are working on that and jaroslaw said he would publish a new mockup later tonight. This will give more exposure to the parts of Calligra that are not yet visible on our website and also highlight what Calligra is really good at at this point. And it does this while keeping the focus on the user and features important to the users. _______________________________________________ calligra-devel mailing list calligra-devel@kde.org https://mail.kde.org/mailman/listinfo/calligra-devel
