Greg Rubino wrote:
I have to say I partially agree with Prentice.  I don't know if
prestige directly translates into revenue, but if your a huge company

Thats the thesis that I am saying I do not believe to be the case, and Prentis is (as far as I understand it) indicating that he believes this to be the case.

If a discount doesn't translate into revenue (e.g. no return on "investment"), then what does it translate into? The accountants will tell you.

and your platform is the first one upon which some new innovation in
HPC is implemented (cutthroat or not), you have a huge opportunity on
your hands.  I guess it depends upon the terms under which you took
that initial "loss" (s/loss/risk/g).

Thats marketing. Few companies list marketing as a profit center. It is an expense. It reduces the bottom line.

No one is denying the marketing cache' of a nice PR win. However ... marketing cache' doesn't often turn into cash (or, more accurately, profitable revenue).

Which is the basis of what I am arguing.



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Joseph Landman, Ph.D
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