Charlotte:
I was wondering if a task view for marketing would be a good idea????
Maybe, do you want to volunteer to maintain it?
I realise that it would have some overlap with other task views. Social science, cluster and multivariate are the most obvious ones.
Yes. I'm not sure how a new "Marketing" view would fit in the mix but maybe you have some more precise ideas.
If you would be willing to write such a view and maintain it in the future, then I suggest that you put together a list of packages and some rough ideas for text and how the marketing view would add to the views named above. Send me the ideas (off-list) and then we can decide whether to go on or not.
Thanks for the suggestion. Best, Z
There seem to be a lot of packages (quite in your face, if I may say so) for finance and econometrics (however this is a good thing, mostly...). However, marketing focused packages seem to be more obscure. I don't know how it works overseas, however in my country, of all the mainstream business disciplines, marketing seems to use the most statistics. Plus most of the employment opportunities I see for statisticians in the commercial sector, are in market research, where database marketing and market segmentation seem to be the hot topics. I can see how R might be less attractive to marketing graduates than graduates of finance and economics. However at the same time, I know a lot of people who have graduated in statistics, who are interested in marketing... regards -- Charlotte Maia http://sites.google.com/site/maiagx/home ______________________________________________ R-devel@r-project.org mailing list https://stat.ethz.ch/mailman/listinfo/r-devel
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