Hi I was wondering if a task view for marketing would be a good idea????
I realise that it would have some overlap with other task views. Social science, cluster and multivariate are the most obvious ones. There seem to be a lot of packages (quite in your face, if I may say so) for finance and econometrics (however this is a good thing, mostly...). However, marketing focused packages seem to be more obscure. I don't know how it works overseas, however in my country, of all the mainstream business disciplines, marketing seems to use the most statistics. Plus most of the employment opportunities I see for statisticians in the commercial sector, are in market research, where database marketing and market segmentation seem to be the hot topics. I can see how R might be less attractive to marketing graduates than graduates of finance and economics. However at the same time, I know a lot of people who have graduated in statistics, who are interested in marketing... regards -- Charlotte Maia http://sites.google.com/site/maiagx/home ______________________________________________ R-devel@r-project.org mailing list https://stat.ethz.ch/mailman/listinfo/r-devel
