One of the things they plan to ramp up is P&S cameras, (it says so right 
in the text of the article), seemingly in the face of Pentax's low 
margins on these cameras.  Most of these cameras are commodities, you 
can go into any camera or big box store and look at the various models 
an compare.  It doesn't matter what the nameplate is, most are made in 
the same factories.  Canon doesn't have to outsource they have their own 
factories, to turn out the lower end stuff, and can capture all the 
profit.  Pentax can't.

[EMAIL PROTECTED] wrote:
> In a message dated 6/1/2007 9:55:49 A.M. Pacific  Daylight Time, 
> [EMAIL PROTECTED] writes:
> This will end with Hoya, and  unless the Imaging division can 
> stand on it's own, it will end soon  thereafter.
>
> ===========
> If they drop P&S and expensive plans for a  D645, then they may do quite 
> well, since their DSLRs are doing quite well.  Anyway, I think they probably 
> got 
> their agreement that they will have  independent management (er an 
> independent 
> direction) for two years. So they have  two years to make their camera 
> division even more profitable. That's my take on  it, anyway. The rest will 
> be up to 
> Pentax. Though it would be nice if Hoya would  drop some money on the camera 
> division. But you are probably right, if they  mainly deal in commodities, 
> they 
> won't.
>
> Marnie aka Doe  
>
> ---------------------------------------------
> Warning: I am now  filtering my email, so you may be censored.  
>
>
>
>
> ************************************** See what's free at http://www.aol.com.
>
>   


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