Jack Davis wrote:

> Pentax engineers (and others) refer to a desirable digital image goal
> as having a "film look". To me, that means grain.
> Each viewer will have a somewhat different interpretation of such a
> statement, but is there some general generic understanding as to what
> that means?

Generic?  No.  Mainly because there were so many varieties of film. 
Even some that were essentially grainless........

I suspect that they are more trying to avoid a "digital" look.

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