They were expecting it to sell. They weren't expecting a higher-end body to be 
more popular at launch that the last low-end body as low-end bodies typically 
outsell high-end bodies by a fair margin.

-Adam


Tom C wrote:
> Yeah that makes alot of sense.  Spend several years designing what you will 
> advertise as a superior product, but don't anticipate selling that many... 
> LOL.  So how many sales will be lost?
> 
> This is what several of us were saying months back.   It's simple.  Anyone 
> wanting to purchase a higher end body than the now, arguably passe 6MP 
> bodies, will be comparing Canon's bottom end offering to the other offerings 
> available and will see that 6MP is the bottom rung.  Since Pentax has just 
> one body with more than 6MP, the 10MP K10D, that would logically be the 
> camera most potential customers would be eyeing when comparing among brands.
> 
> Yes it's good for Pentax that the new K10D is in such high demand.  It's bad 
> that they will inevitably lose some sales (bodies and lenses) because of 
> non-supply, especially those potential customers with no reason to have any 
> brand-loyalty to Pentax.
> 
> Tom C.
> 
> 
> 
> 
>>From: "K.Takeshita" <[EMAIL PROTECTED]>
>>Reply-To: Pentax-Discuss Mail List <[email protected]>
>>To: Pentax-Discuss Mail List <[email protected]>
>>Subject: Another interview articles
>>Date: Mon, 04 Dec 2006 23:27:18 -0500
>>
>>Hi folks,
>>
>>There are a couple of interviews on K10D cropped up in Japanese articles.
>>One is a bit more technical with a few participants by Pentax.  Another is
>>with Mr.Tatamiya (nick named "Tatamy" in Japan :-) talking about the
>>marketing side.  According to him (Tatamy), they really screwed up the
>>forecasting of expected sales.  In Japan, pre-booking of K10D exceeded that
>>of K100D by more than double.  In overseas market, it was even worse.  In
>>certain country wherein the sales have been traditionally week, they
>>estimated the first shipment be approx 50 units, but the actual order was
>>1000 units.  This situation is reflected in Japanese site where a lot of
>>people are still waiting.  First shipment apparently went to satisfy the
>>pre-booked orders.  Next sale would be around Dec 11.  It appears that 
>>Japan
>>is most suffering.  Pentax employees are not allowed to buy it (I guess 
>>they
>>are talking about in-company sale).
>>Technical interview reveals the inner working of their engineering,
>>
>>Anyway, as soon as I find time, I will translate both interviews 
>>(preempting
>>the sharp-eyed finding these articles).
>>
>>Ken
>>
>>
>>--
>>PDML Pentax-Discuss Mail List
>>[email protected]
>>http://pdml.net/mailman/listinfo/pdml_pdml.net
> 
> 
> 
> 



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