That's completely out of thin air, they might be losing thousands of 
immediate camera sales and probably losing no actual lens sales in the 
long run.  I don't think that the lack of an aperture simulator is a 
long term deal breaker, but I'll bet they'd sell more cameras during the 
immediate release when they sell for a premium price than without, at 
least on the first model that offered it.  How much lost revenue is it 
when say 10-20% of those who'd buy immediately wait for the inevitable 
price drop?

John Forbes wrote:

>Without the aperture simulator, they might lose half a dozen body sales.   
>With it, they might lose thousands of lens sales.
>
>It's a no brainer, except, it seems, for the truly brainless.
>
>John
>
>On Tue, 10 Oct 2006 16:14:00 +0100, J. C. O'Connell <[EMAIL PROTECTED]>  
>wrote:
>
>  
>
>>Couple hundred dollars for cam sensor? that's absurd
>>if anti shake is only $100 retail. $25.00-35.00 retail
>>is probably a more accurate figure. Cheap! That is one
>>of the reasons I am so pissed off about it, a key feature
>>is missing for virtually NO savings in the final cost
>>of the body. That's dumb.
>>jco
>>
>>-----Original Message-----
>>From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of
>>William Robb
>>Sent: Tuesday, October 10, 2006 10:08 AM
>>To: Pentax-Discuss Mail List
>>Subject: Re: The JCO survey
>>
>>
>>----- Original Message -----
>>From: "P. J. Alling"
>>Subject: Re: The JCO survey
>>
>>
>>    
>>
>>>They don't know how many more sales they'll get with an aperture
>>>simulator included, part of the reason they're getting these
>>>pre-orders
>>>it the touted backward compatibility.  If were better wouldn't it be
>>>logical to expect better sales to old farts like us?  I'm certain that
>>>they'd have one more if it had one. In fact I think there'd be a lot
>>>more.  There may even be pre-orders by old users who don't know the
>>>limitations caused by lack of an aperture simulator, it's so seldom
>>>mentioned in the reviews.  Those people will be disappointed and won't
>>>help create positive buzz about the next camera release.  We get a
>>>number of questions on this list about that regularly.  How many of
>>>them
>>>decided to stay with Pentax or move on.   We don't know, and neither
>>>does Pentax.
>>>
>>>      
>>>
>>>>The success of these, and earlier Pentax DSLR's, indicates that the
>>>>lack of the aperture simulator isn't costing them sufficient sales to
>>>>be concerned about.
>>>>
>>>>
>>>>        
>>>>
>>>Which may not last.  They still need all the sales they can get, and
>>>every useful feature helps.
>>>      
>>>
>>They need every sale thay can get, and the market is very price
>>sensitive.
>>Add a couple of hundred dollars to the price of a camera, and someone
>>else will come along and scoop that camera's potential customers with a
>>lower priced unit, and the product becomes a money loser.
>>Or, they have to sell the unit at a price which does not allow them
>>sufficient profit to make up for the extra feature (in this case, an
>>aperture simulator), and the product becomes a money loser.
>>It's purely a money thing.
>>I'm surprised you don't understand that.
>>
>>William Robb
>>
>>
>>
>>    
>>
>
>
>
>  
>


-- 
Things should be made as simple as possible -- but no simpler.

                        --Albert Einstein



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