Tom C wrote: > I suspect they will gain more in sales of bodies and systems across the > board than they would lose on the relatively fewer sales of high-margin IS > lenses. > > If they don't take this route they will be making a major marketing faux-pas > which will benefit all other DLSR mfrs. with in-body anti-shake. > I wonder. Canon are very good at marketing what they've got. They may be able to convince people that in-lens anti-shake (or IS if you like) is way better than the in-body variant (regardless of whether it is.) They'll probably still have to drop prices on their IS lenses to be able to compete, but may still be left with a decent margin.
- Toralf -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
