----- Original Message ----- 
From: <[EMAIL PROTECTED]>

> In a message dated 1/27/2006 2:43:59 PM Pacific Standard Time,
> [EMAIL PROTECTED] writes:
> It seems dpreview says the *ist DL2 ios tthe Pentax version of the Samsung
> GX-1X.
> I used to believe it was the other way around!
> dpreview:
>
> Pentax *istDL2
> Pentax has announced a minor upgrade to the *istDL - but only for users in
> Asia and Canada. The *istDL2 offers a couple of extra focus points, a few
> new scene modes and a couple of bits of silver plastic (where the DL was
> all-black). Looking at the spec the DL2 appears to be the Pentax version
of
> the Samsung GX-1S, announced earlier this month, and may be an indication
of
> the intention to sell the future cameras as Pentax branded in some markets
> and Samsung cameras in others (namely Europe and the US).
>> ========
> Personally, to me, this seems the height of irony.
>
> Marnie aka Doe

How is it "ironic"?  What I see is simply branding.  Remember, the Ds2 was
not available in Europe, but now our European friends can get the same
camera under the Samsung brand.  So what if it is called "Samsung"  WE all
KNOW it is the same camera.  There may actually be marketing reasons behind
this...

To me it is not ironic but sad.  Sad that Pentax as a brand is being diluted
by an electronics giant or that Pentax can't hold its own in the marketplace
without using the Samsung brand.

Christian

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