I'm not sure which market you mean isn't very big today.  What I am sure of
is that there are more potential 35mm SLR buyers in the world today who have
not used Pentax, than who have, and more are being born all the time.  I
also feel certain that there are more camera buyers who have not owned or
used ANY brand of 35mm SLR than who have.  On both counts the market
potential is considerable, and Pentax wants a piece of it.  They are going
after the kind of buyer who's been opting for Canon.  Don't get me wrong, I
doubt that many, if any Canon owners will defect to Pentax because of the
*ist, but some non-owners of any brand should find the new Pentaxes equal to
the competition.

regards,
Anthony Farr

----- Original Message ----- 
From: "Nick Zentena" <[EMAIL PROTECTED]>

> On June 19, 2003 09:29 am, Anthony Farr wrote:
>
> >
> > Pentax don't plan to sell most *ists to present Pentax owners, but to
> > people who've never before owned a 35mm SLR.  That's what makes it
'entry
> > level'. If you or I or anyone else on this list bought an *ist, that
would
> > not be an 'entry' purchase.  We don't count in the *ist's reasons to
exist,
> > and that's why it doesn't appeal to so many of us.
>
> That's not a very big market today. The *ist has some nice features in a
> relatively small package. The only thing I've heard about it that's
> questionable is the build quality. If it's more robust then some of the
> suggestions here I'll consider it.
>
> Nick
>
>

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