From: =?iso-8859-1?Q?P=E5l_Jensen?= 

> Peter wrote:
> 
>> They feel that it's tiny size & if it's priced
about
>> $1000, it will be a hit. Don't forget that Pentax
>> maybe be hitting a lower price point that is vacant
at
>> the moment. 
>
> I see no reasons that Pentax should be able to sell
a DSLR cheaper than 
> anyone else. Quite the opposite, Nikon could
probably dump the D100 by 
> now.

I think the *ist D, similar to the film *ist, is an
entry level DSLR, a genre that didn't exist in the
DSLR land so far. Pentax officials repeatedly talked
about the "affordability" of this new DSLR. I think
the *ist D will indeed be "aggressively priced". 
BTW I also think the ist D is well specified for this
and allows the user to grow.   


> By July this camera may be uncompetitive. 

Why so? As I said, it is is a new genre of DSLRs.
Sure, there will be cameras with higher MPs but those
will be also much, much  more expensive. People on
this list compare different cameras and lenses as if
they were all for free :-) 

Pentax will only get successfully into the DSLR market
over an attractive pricing and a well specified
product. Remember the base for the ongoing success of
Canon is not their pro gear, it is their AE-1, a quite
well specified amateur camera that was a price breaker
in it's time.

Pro or semi-pro models may follow once Pentax is
established in the DSLR market. Starting with an
expensive pro model would be doomed to failure IMO.   
 

> The price of the *ist D is 
> probably about the same as the Canon. 

Nobody knows that so far. There are several numbers
floating around for the D10 price, and I am sure some
of these are wrong.

> And as the Pentax is too indistinctive 
> apart from it size, which is not a selling point
among the pro look wannabees, 

Those are not the target group of this camera. I think
weight *is* an important selling point for many. The
camera is substantially smaller than the D10. BTW many
pentax shooters are ladies probably less interested in
"muscle cameras". 

> I fear its only function is to serve the current
user base. 

Don't make a mistake, this customer base is huge. It
involves MZ-shooters and, more important, millions of
zoom P&S shooters that are clearly also targeted with
this camera concept.  

> To 
add to the uncertainty, we do not know yet what Nikon
> plan to release 
this spring. It may look like the *ist D. 

For being "indistinguishable from Nikon": The N80 has
been a big success for Nikon for good reasons. Beyond
that, I wonder if the anticipated Nikon will be that
small. Also, the *ist D has the "hyper button" that
seems to work quite similar than that of the PZ-1p.
Pentax left out the aperture ring on the matching lens
because you may get malfunctions when you set the
camera to a program mode and the lens not to A. This
may shy away new users and has been a selling point
*against* the ZX/MZ-7. This is a matter of fact. But
who cares? The camera couples with the aperture rings.
   
I think the camera is a good move and will be a
success. It has a very clear user interface and can do
a lot. And for my part I don't like overdesigned
muscle cameras either. 


> P�l

Enjoy, 
Alexander

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