We are what we tweet: The Problem with a Big Data World when Everything 
You Say is Data Mined.

Fenwick McKelvey, Matthew Tiessen & Luke Simcoe.

Are we living in a simulated “reality”? Although a work of science 
fiction from 1964, the book Simulacron-3 asks a question relevant to our 
digitally-enabled world. The city where the book takes its name perturbs 
its inhabitants. Over the course of the novel, it turns out the city is 
a simulation running on a computer by scientists as a market research 
experiment. The city is one giant public opinion poll, data-mining the 
minds of millions of people to help companies and governments make 
decisions. Though a cautionary tale written in an era of Command and 
Control and Operations Research, the book accurately describes the 
modern Internet and our present moment, one that both facilitates our 
communication and informs market research. The primary purpose of 
digital media, we contend, is simulation with free communication being 
merely an appealing side effect or distraction.

http://culturedigitally.org/2013/06/we-are-what-we-tweet-the-problem-with-a-big-data-world-when-everything-you-say-is-data-mined/



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