> On 28 Jan 16, at 21:47, Greg Stein <gst...@gmail.com> wrote:
> 
> On Thu, Jan 28, 2016 at 6:29 PM, Doug Cutting <cutt...@apache.org> wrote:
> 
>> On Thu, Jan 28, 2016 at 3:11 PM, Greg Stein <gst...@gmail.com> wrote:
>>> As a regular english word, "beam" cannot be trademarked, by others/us.
>> 
>> Like Windows® or Apple®?
> 
> 
> oh, snap. True.
> 
> Hrm. Given that, I'm confused why I keep hearing "oh, natural word, can't
> be trademarked."
> 
> Thx,
> -g

"Snap" is not yet trademarked, so you get off "free."

But do look at this: Very clear, clean, concise, comprehensible.

http://www.inta.org/TrademarkBasics/FactSheets/Pages/TrademarksvsGenericTermsFactSheet.aspx

Relevant quotes:

<quote/>

        • Fact Sheets Home
Trademarks vs. Generic Terms


Updated, June 2015


1. What is meant by “generic term”?

Generic terms are common words or terms, often found in the dictionary, that 
identify products and services and are not specific to any particular source. 
It is not possible to register as a trademark a term that is generic for the 
goods and/or services identified in the application. If a trademark becomes 
generic, often as a result of improper use, rights in the mark may no longer be 
enforceable.


2. Are generic terms considered a category of trademarks?

In assessing their suitability as trademarks, words can be divided into five 
categories. These categories range from fanciful, invented words, which 
typically are strong trademarks, to generic terms, which are not protectable at 
all. The stronger the mark, the more protection it will be given against other 
marks.

The categories, ranked in decreasing order in terms of strength, are:

a. Fanciful Marks—coined (made-up) words that have no relation to the goods 
being described (e.g., EXXON for petroleum products).

***b. Arbitrary Marks—existing words that contribute no meaning to the goods 
being described (e.g., APPLE for computers).***

c. Suggestive Marks—words that suggest meaning or relation but that do not 
describe the goods themselves (e.g., COPPERTONE for suntan lotion).

d. Descriptive Marks—marks that describe either the goods or a characteristic 
of the goods. Often it is very difficult to enforce trademark rights in a 
descriptive mark unless the mark has acquired a secondary meaning (e.g., 
SHOELAND for a shoe store).

e. Generic Terms—words that are the accepted and recognized description of a 
class of goods or services (e.g., computer software, facial tissue).

</quote>

Interestingly, and perhaps not surprising to some of us, Windows™ is far more 
plausibly a suitable descriptor of a software user interface that steps out of 
the confines of the command line (which I prefer, as it happens) than Apple is 
of an electronic calculating engine made of dirty silicon and shiny metal, 
colourful plastic, and exotic minerals. Unless, that is, one thinks of what 
apple means in relation to tempting knowledge that goes beyond good and evil.

Regarding "Beam." I think the items Inta.org offers give some guidance?

louis



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