I'm probably off the track here, but the recent Australian Republic
Referendum represents a remarkable case study in mis-information, I
believe. The Monarchist "No" campaign were able to very effectively
reframe the question so that a high proportion of the populace who rejected
the republic proposal, mistakenly did so because they had been led to
believe they were voting for an elected Presidency (when in fact they were
voting for the status quo). They effectively sold their story in populist
terms - quite remarkable when one considers the cultural baggage associated
with any hereditary monarchy. A master-stroke in my opinion (though I
supported the proposal).
>
>Arthur forwarded:
>> The Dream Society : How the Coming Shift from Information to Imagination
>> Will Transform Your Business
>> by Rolf Jensen (Introduction)
>[...]
>> companies of the future will have to differentiate
>> themselves from the competition by creating stories
>> about who they are, what they stand for-stories
>> that appeal to the heart of the consumer. Some of the
>> world's most successful organizations-
>> Disney, Nike, Rolex-have long recognized society's appetite for a good
story.
> ^^^^^^^^^^^^
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Brad Hanson
Marketing Manager
Faculty of Business, UTS
