Arthur forwarded:
> The Dream Society : How the Coming Shift from Information to Imagination
> Will Transform Your Business
> by Rolf Jensen (Introduction)
[...]
> companies of the future will have to differentiate
> themselves from the competition by creating stories
> about who they are, what they stand for-stories
> that appeal to the heart of the consumer. Some of the
> world's most successful organizations-
> Disney, Nike, Rolex-have long recognized society's appetite for a good story.
^^^^^^^^^^^^ ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Yeah, right. Disney and Nike are really appropriate examples -- for
(involuntarily) satisfying "society's appetite for a good story" about
their child labor in the Far East... while these corporations themselves
were busy satisfying society's appetite for a good distraction from reality.
But maybe this points at the problem with the "Dream Society" described in
that book -- maybe the book should be renamed to
"The PR Nightmare Society : How the Coming Shift from Information to
Misinformation Will Transform Your Business
from selling Products to selling Deceptions."
... Probably the only aspect in which Micro$oft is actually innovative and
years ahead of the competition.
Chris
