Honestly the issues, as I see them, are twofold:

1.  When I visit a site for the first time, how do I know I should expect
an EV certificate?  I am conscientious about subsequent visits, especially
financial industry sites.

2.  The browsers seem to have a bias toward the average user, that user
literally being less ...smart/aware... than half of all of users.  EV is a
feature that can only benefit people who are vigilant and know what to look
for.  It seems dismissive of the more capable users, but I suppose that's
their call.

On Fri, Aug 16, 2019 at 5:15 PM Daniel Marschall via dev-security-policy <
[email protected]> wrote:

> I have a few more comments/annotations:
>
> (1) Pro EV persons argue "Criminals have problems getting an EV
> certificate, so most of them are using only DV certificates".
>
> Anti EV persons argue "Criminals just don't use EV certificates, because
> they know that end users don't look at the EV indicator anyway".
>
> I assume, we do not know which of these two assumptions fits to the
> majority of criminals. So why should we make a decision (change of UI)
> based on such assumptions?
>
> (2) I am a pro EV person, and I do not have any financial benefit from EV
> certificates. I do not own EV certificates, instead my own websites use
> Let's Encrypt DV certificates. But when I visit important pages like Google
> or PayPal, I do look at the EV indicator bar, because I know that these
> pages always have an EV certificate. If I would visit PayPal and only see a
> normal pad lock (DV), then I would instantly leave the page because I know
> that PayPal always has an EV certificate. So, at least for me, the UI
> change is very negative (except if you color the pad lock in a different
> color, that would be OK for me). We cannot say that all users don't care
> about the EV indicator. For some users like me, it is important.
>
> (3) Also, I wanted to ask, if you want to remove the UI indicator, because
> you think that EV certificates give the feeling of false security, then
> please tell me: What is the alternative? Removing the UI bling without
> giving any alternative solution is just wrong in my opinion. Yes, there
> might be a tiny amount of phishing sites that use EV certificates, but the
> EV indicator bar is still better than just nothing. AntiPhishing filters
> are not a good alternative because they only protect when the harm is
> already done to some users.
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