John Hasler wrote: > Max Hyre writes: >> Of course, they're fighting a losing battle in the casual usage... > > In the US they [Kimberly-Clark] have no power over casual usage > [of the word `Kleenex'].
Yes, the law offers no help there, but they fight the tendency as
best they can. You'll see ad campaigns emphasizing Farble's /brand/
widgets, trying to get people to call them widgets, rather than `farbles'.
--
Best wishes,
Max Hyre
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