On 03/11/2011 08:32 AM, Yuval Levy wrote:
On March 11, 2011 08:00:59 AM Louis Desjardins wrote:
My take is I would prefer that the surroundings graphics change from year
to year but not the logo and not the type. Something has to remain
consistent. It's branding.
+1
This reinvention of the wheel at every LGM edition is a waste of resources
that brands LGM as immature.
To me it is far more important to have the PR and Pledgie and Website and
Call for participation out and Sponsors than any other consideration at
this point in time
yes, freeze the brand for the next five years and focus development of those
areas that really adds long-term value to LGM rather than wasting resources on
the creation of the next disposable brand.
I'm in favor of a large element of constancy, but also that there be
some creative play to keep each year distinct, and something more than
just the color scheme.
Greg
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