On March 11, 2011 08:00:59 AM Louis Desjardins wrote: > My take is I would prefer that the surroundings graphics change from year > to year but not the logo and not the type. Something has to remain > consistent. It's branding.
+1 This reinvention of the wheel at every LGM edition is a waste of resources that brands LGM as immature. > To me it is far more important to have the PR and Pledgie and Website and > Call for participation out and Sponsors than any other consideration at > this point in time yes, freeze the brand for the next five years and focus development of those areas that really adds long-term value to LGM rather than wasting resources on the creation of the next disposable brand. Yuv
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