> > I'm not sure I agree to this, why can't the same content not be presented on > the web, the intranet, the phone etc etc? That's the point > of describing the *meaning* of content rather than it's presentation, if you > know what the content actually is rather than how it looks you usually can > figure out a way to transform it to fit a certain media. Mattias, you are right, this is what i was trying to say - you want to write once, publish many. The problem is that most paper publishers make their money on the paper - re-organizing the whole content creation chain is a complicated and expensive endeavor - and there is no guarantee that it will work - so you are looking at risks involving their current revenue. > Sure you can argue > that you write different kind of content for different medias, longer for > print, more distilled for the web and much shorter for the phone but than > it's *different* content and far from all content needs to be adapted that > way, and if you do that you have to rewrite it anyway so.
You 'can' tag content so that it can be automatically used on different supports - you are not obliged to re-write - but that tagging process is very complicated (and expensive) to implement at the source. > >> - A huge investment in people : the involvement and implication and > training >> of the whole information chain, from journalists to layout artists to >> editors etc. > > Well it's an investment but I'm not so sure it needs to be a huge one, > training people to author content in a new way shouldn't be too hard > if the tools are good and the advantages are clear. Apparently you have not worked with many paper layout artists? ;/> > >> - a huge investment in technology. > > Buying a CMS centered around this paradigm is hardly more expensive then > buying a tradional one :) Yes, but i don't know many that allow you to 'do it all'... Best -- Aimee Potter Directrice Generale Rosebud Technologies http://www.rosebud.fr ------------ Tel.: 01 44 88 56 04 Fax : 01 44 88 56 15 32, rue des Jeuneurs 75002 Paris -- http://cms-list.org/ trim your replies for good karma.
