Hello all, this is my first post, so forgive me if i get it wrong... ;/>

Nuno, you wrote :

> Or if you are (as you intend to pass that idea) you
> are just pitching a Nirvana that in the end your followers (customers)
> will pay for it in ways they are not expecting (lots of $$$$)(Give me
> the money and I'll make you dreams come true).

Nuno, I totally agree with your point of view here, my company works with
magazine publishers (our main market) helping them re-purpose paper content
(converting PAO data into XML).
These are basically small companies (or subsidiaries) that make their euros
printing paper. Their goal is to re-purpose the content at a low price, in
order to squeeze more use (€€) out of it.
What I call the 'holy grail' (what you call 'nirvana') is the ability to
create highly structured data at the source - so that you can seamlessly
publish it  on multiple sources.
Now why do I call this the holy grail? Because even if it is 'technically'
feasible, I am not at all sure that it is 'practically' possible (at least
for my market !)
You don't publish data the same way on a telephone, web site, intranet,
paper etc. So that means you need to structure your data (at the source) for
all possible existing and future publishing supports - and that is where
things get complicated...
So highly structuring your data 'at the source' takes :
- A huge investment in people : the involvement and implication and training
of the whole information chain, from journalists to layout artists to
editors etc.
- a huge investment in technology.
My customers do not (especially in today's market !) have the budget to do
these things.
Maybe someday we will find the 'holy grail' for them, but I think it's going
to take a while...
And even tho' I'm pretty silent, I do enjoy this list.
Thanks

-- 
Aimee Potter
Directrice Generale
Rosebud Technologies
http://www.rosebud.fr
------------
Tel.: 01 44 88 56 04
Fax : 01 44 88 56 15
32, rue des Jeuneurs
75002 Paris


> 
>> However, if at any point the content may be repurposed for a different
>> format, then arbitrary style markup for one medium gets in the way.
> 
> I complete - So according to you better do it now then later right :)
> This is the catch isn't it?
> 
> Austin I must say that unfortunately it is my view that you have no idea
> what you are talking about from the practical point of view and the
> underlying costs.
> 
> Best regards,
> 
> Nuno Lopes
> Independent Consultant.
> 
> PS: I'm really sorry for this not so political email but this is what I
> felt compelled to say.
> 
> 
> 
> --
> http://cms-list.org/
> trim your replies for good karma.

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