> Actually, when you think about it, it would actually not be a good idea to 
> be able to respond to people in the review comments.
> You might have the best intentions, but it *would* escalate into something 
> you most definitely don't want in reviews.
>
>
I've found this not to be the case. Google's posting guidelines state:

*Developer Comment Posting Policy*

The public developer response feature is intended to help you resolve 
problems with your application and build relationships with users. Note 
that your use of Google Play is also governed by the Google Play Business 
and Program 
Policies<http://play.google.com/about/android-developer-policies.html>. 
Please follow these policies when commenting on user reviews:

   1. *Make it clear and relevant.* Replies should directly address the 
   user's comment in a clear, valuable and truthful manner. Whenever you can 
   address the user's comment within the text of your reply, you should do so.
   2. *Be nice.* These are your users and you want to find resolution, not 
   burn bridges. Do not post content that is abusive, hateful, or threatens or 
   harasses others. Also, do not engage inappropriate user comments through 
   replies. Instead, read our posting 
guidelines<https://support.google.com/googleplay/android-developer/bin/answer.py?answer=138329>
 for 
   users, and how to report inappropriate 
comments<https://support.google.com/googleplay/android-developer/bin/answer.py?answer=113417>.
 
   Note you are bound to follow our posting policies regardless of the nature 
   of the message you are replying to.
   3. *Don’t solicit or promote.* Users do not find solicitations and 
   promotions relevant or useful.
   4. *Keep it clean.* Don't post content that is sexually explicit or 
   contains profanity.

The use of this feature is a privilege, not a right. Failure to observe the 
above guidelines and any other Google Play terms may result in a suspension 
of your application or publisher account as outlined in the Google Play 
terms. Please also note that this feature is currently available to a 
limited number of developers and we hope to roll it out for broader 
availability gradually.

Google prefers developers not engage the crazies. I think that's a good 
policy.

I've also found that a good percentage of users who post poor reviews will 
revise them if they were confused, didn't understand a feature or were 
satisfied by the developer reply. It's very satisfying to see this and 
something that can only happen if we can reply to these poor lost souls.

-John Coryat

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