Hello. The way I read this section in the Google Play Developer Program 
Policies (GPDPP):

In general, ads are considered part of your app for purposes of content 
review and compliance with the Developer Terms. Therefore all of the 
policies, including those concerning illegal activities, violence, sexually 
explicit content, and privacy violations, apply. Please take care to use 
advertising which does not violate these policies.

 

Ads which are inconsistent with the app’s content rating also violate our 
Developer Terms.


In combination with

*Sexually Explicit Material:* We don't allow content that contains nudity, 
graphic sex acts, or sexually explicit material. Google has a 
zero-tolerance policy against child pornography. If we become aware of 
content with child pornography, we will report it to the appropriate 
authorities and delete the Google Accounts of those involved with the 
distribution.
 


Is that should there appear a pornographic ad in the application, the 
Google Play team will hold the developer responsible up to the point of 
terminating the entire developer account.



Now here is the problem: most of us developers have no control over what 
ads appear in the apps we create. Sure, we decide which ad networks to 
include, and may even be able to control ad types to some degree, but given 
a fairly large application with even a couple hundred thousand ad 
impressions per day utilizing multiple ad networks through an ad aggregator 
makes the task of controlling this virtually impossible.

I speak (write) from a personal experience. I've had users complain in the 
past about pornographic ads popping up out of "nowhere" without any user 
interaction. The thing is, the app in question only shows banner and 
requires at least a user touch to launch whatever it is the ad is pointing 
to. Not to mention that all the ads came from respectable networks / 
aggregators such as AdMob, Millennial, Greystripe, Mobclix and Mopub. They 
all said the same thing - we don't allow porn on our network(s). And yet 
there it was. It wasn't happening often enough to just be able to start an 
app and see it for myself. In fact, I've never seen one!

In trying to fight this I wanted to see if I could reproduce this behavior 
myself. And yes, I can. I won't go into the details as to not give anybody 
the wrong ideas, but the bottom line is this:

It is possible to load a completely innocently looking banner, which will 
then open any (ANY!) site on its own, without any user interaction. This 
will avoid detection at the ad network level. And, if it shows porn to 
specific users / locations / IPs / etc, chances are the developer will 
never see it as well.


So, here is a very important question to Googe. If something like that 
happens - a malicious ad, that happens to bypass content control at the ad 
network, makes it into an app and the users start complaining - will you 
hold the developer responsible and just pull the account or will you work 
with the developer in trying to identify the offending ads / networks and 
resolve the situation?

Thank you.

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