Public bug reported:

If I have understood it correctly, PPAs are still the only way to
publish free, open source apps for desktop Ubuntu.

However, especially new users install applications only via Software
Center and the applications using PPAs are not visible to the users at
all. They are not being found.

Microsoft has a concept in which desktop application vendors are able to
submit only a link page to their desktop application. This means that
the application is listed and can be found in Windows Store, but the
store just redirects the user to an external download page. A similar
concept could be applied to Ubuntu Software Center and PPAs.

For more info, see: 
http://msdn.microsoft.com/en-us/library/windows/desktop/dn374786%28v=vs.85%29.aspx

ProblemType: Bug
DistroRelease: Ubuntu 14.04
Package: software-center 13.10-0ubuntu4.1
ProcVersionSignature: Ubuntu 3.13.0-34.60-generic 3.13.11.4
Uname: Linux 3.13.0-34-generic x86_64
NonfreeKernelModules: nvidia
ApportVersion: 2.14.1-0ubuntu3.6
Architecture: amd64
CurrentDesktop: Unity
Date: Mon Jan 12 00:02:57 2015
PackageArchitecture: all
SourcePackage: software-center
UpgradeStatus: No upgrade log present (probably fresh install)

** Affects: software-center (Ubuntu)
     Importance: Undecided
         Status: New


** Tags: amd64 apport-bug third-party-packages trusty

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https://bugs.launchpad.net/bugs/1409542

Title:
  PPAs not visible in the Software Center

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