The problem lies in Linux' marketing.  As power users, we can carry this
effort and make linux #1.  Simply go speak at schools, colleges, and
libraries on the benefits of open source technologies (emphasize the
free aspect as well as  the lack of viruses.)

I already do this at my local universities and have converted hundreds
of MS users to linux.  I even have turned some of the  professors at
these colleges into linux evangelicals.

I find that kids in college are never taught that there are alternatives
to Apple and Windows.  When I tell them that I went through college and
run my business with FREE and VIRUS FREE software their jaws fall on the
floor.  By the end of the class they are downloading and installing
ubuntu on their laptops while I am speaking.  I even had one gentleman
who converted his entire music studio to linux as the overhead of
keeping Apples was killing him.  He just didn't know any other way.

Bottom line, it will take effort from everyone of us to fix this bug.
Get out in your community and tell them about the benefits of open
source.

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Title:
  Microsoft has a majority market share

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