Re: [R] Perceptual Mapping

Thanks Bert, Not sure how I missed that one. Best, On 4/24/14, 11:50 AM, Bert Gunter wrote: > google on "perceptual mapping with R" > > Here is one of the hits: > > http://marketing-yogi.blogspot.com/2012/12/session-4-rcode-perceptual-maps.html > > It does not look like mds. It appears to be (

Re: [R] Perceptual Mapping

google on "perceptual mapping with R" Here is one of the hits: http://marketing-yogi.blogspot.com/2012/12/session-4-rcode-perceptual-maps.html It does not look like mds. It appears to be (closely related to?) PCA. Cheers, Bert Bert Gunter Genentech Nonclinical Biostatistics (650) 467-7374 "D

[R] Perceptual Mapping

Hi, Someone just asked me to analyze a fairly large data set using something they called "perceptual mapping". I'm not familiar with the term, but a quick check in Google seems to indicate that it is just another term for Multidimensional Scaling. However, they insist that it is something differ