Re: [R] Hierarchical Bayesian Modeling in R

t; > Cheers, > Joe > > --- On *Fri, 3/13/09, Kiran BM * wrote: > > From: Kiran BM > Subject: [R] Hierarchical Bayesian Modeling in R > To: r-help@r-project.org > Date: Friday, March 13, 2009, 1:47 PM > > Hi Friends, > I'm trying to model the consumer decis

[R] Hierarchical Bayesian Modeling in R

Hi Friends, I'm trying to model the consumer decisions (Click-Through Rate and Conversion) in Search Engine Advertising using a hierarchical Bayesian binary logit. The input data is the weekly CTRs and Avg. Position for each search keyword. CTR is modeled as (for each keyword i and week j): Pij =