Hi - Need help to do product affinity analysis for a Retailer. Products are
categorized into categories such as say Baby Care, Male Hair Care, Female Hair
Care etc. I can do affinity analysis at the product level using Apriori
algorithm. I get the support, confidence and lift and using this I get the
product affinity.
My objective is to tell that buying a product from say Category A means that
there is chance that products from Category B also will be bought. However, I
might not be able to apply same principle that I applied for individual
products to Product Categories also. The reason is that in a customer's basket,
there can be say 5 products of say Category A and just 1 product of category B,
and in another transaction there might be 10 Category products and 4 Category B
products and in another there might be 2 products of Categories A and B. There
can be a similar imbalance across categories across transactions. In such a
scenario, how do we perform affinity analysis.
Thanks in advance
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