Effective marketing lies in understanding the behavior of an average user as he
uses the internet. Since most users access the internet with a purpose which is
in most cases to look for information, search engines revolve around the most
likely key phrases or words used by the user to launch such a search. And hence
if your website or blog or any piece of content is "optimized" to play within
the search engine s rule, you may find your website listed in the first few
results of the SERP or (Search Engine Results Page). Easier said than done, is
it not really? PPC or pay per click campaign is that component of search engine
marketing which is a type of sponsored online advertising used on a wide range
of websites, and including search engines. In this type of online advertising
the advertiser pay only if a web user clicks on the particular listed
advertisement and hence the namesake- 'pay per click.'
Behind the scenes of a PPC campaign-
To begin with Advertisers place bids on these identified or likely keywords or
phrases which their target audience would type in a search field in an attempt
to look the particular product or service. Thereon when the user uses these
words in the search query which match these identified words /phrases or
possibly visits the web page with content containing these keywords or phrases
so chosen, this PPC ad may be displayed on the page. With respect to display on
search engines, a PPC ad is generally strategically placed just above or to the
right of the search results for stronger visibility to the target audience. In
websites however, the ad will be placed in a location which is deemed to be
most advantageous to the site as well as the advertiser. So as to clearly
differentiate PPC ads from the regular or organic search results that are
displayed on a page, these PPC ads are mostly placed under "Sponsored Ads" or
"Sponsored Links" for users to view them better above other text or com
petitor content. Overall, PPC ads are planned campaigns that are beneficial to
advertisers and web users alike with measurable results. In a nut shell-
* PPC helps you gather specific feedback on market conditions.
* You are able to assess live audience, accordingly test and gather
results.
* You test water with a prototype floated around to track demand and
feedback and accordingly step into a new venture.
Launching a focused and effective PPC campaign will require the right
foundation in ad words, understanding of search engines and the behavior of the
target audience. It is imperative to learn a structured course on PPC and ad
words from the right training institute and begin work on your website. At Ace
web academy, we provide you with just the right foundation on PPC fundamentals
to advanced concepts; a comprehensive training program from the experts at a
reasonable cost! Need you ask for more?
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