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-Original Message-
From: Shawn McKenzie (nos...@mckenzies.net)
Sent: Jan 23, 2010 10:35:32 AM
Subject: Re: [PHP] 大客户营销策略与区域市场开发
Marc Hall wrote:
> Anyone speak Chinese?
Google does, sort of:
"Great customer marketing strategies, regional market development and
sales team management and control gold Tactical Training Workshop"
Date: January 2010 22-24 (Shanghai)
Date: January 2010 29-31 (Shenzhen)
By the end of final, favorable to thank old and new customers; 3800
yuan / person (buy one get one, no discounts)
-- -
Object】 【Course chairman, general manager, marketing vice president,
major account manager, region manager / regional manager,
Channel manager, marketing director, brand managers and other middle and
senior management.
【Background】 Course:
China Marketing short period of 20 years walked the West path of a
hundred years, local enterprise has been through the market
Competition, trials and hardships, in learning the practice of growing
up in the error correction, a considerable number of enterprises to
master a marketing
The essence of management theory and practice in the operating skills,
can be sustained, rapid and healthy development; however,
Some have been popular in China's north and south river, all-powerful in
the market well-known enterprises, but due to marketing
Management, there are numerous errors, and ultimately failed to get out
from the brilliant to the failure of low-level reincarnation! Overall
Case, failure or difficult to break through business problems is
reflected in: In the market development, the lack of effective
A viable market development strategy and the regional market and
standardize management, the lack of a breakthrough in the market for
large customers
Effective mining and system management; internal management, the lack of
a strong front-line sales force, which lead
To difficult for local enterprises to grow by leaps and bounds. Viable
regional market development and management, scientific and rational
The big customer marketing techniques and strategies, sales force combat
effectiveness, these three capabilities is a matter of corporate marketing
The core elements of victory. This course will help you build a
comprehensive and effective system of market penetration.
【Course】 benefits:
* By keeping customer development strategy to enhance the large customer
sales skills and abilities; effective integration company
Resources, and big clients manage strategic alliances in order to
establish a good relationship
* Learn about the regional market analysis and management methods, and
study the development of regional plans and implementation steps, to
know more about
Kinds of regional daily operation of the management skills.
* Know how to brand and marketing end-to understand the brand strategy
of enterprises and terminal Gonglue regional markets
To promote the development of the role.
* To strengthen the functions of the various marketing team spirit
between departments to achieve overall synergy. To establish a fair high -
Effective assessment incentives to build high-performance sales team.
【Course Outline】:
Day 1: "Regional Market Development and Management"
First, the regional market growth and performance
1, the regional market in the geographical concept
2, the regional market in the product concept
3 Aspects of the regional market transformation of the operational
modalities
4, using what the determinants of the regional business model
5, the regional marketing strategy
Second, the regional market development strategy
1, the market potential assessment
* Consumer Analysis
* Competition Analysis
* Industry Analysis
* Company's own resources analysis
2, the marketing objective programming
* Dominant Index
* Potential indicators
* Regional Location
* Offensive and defensive positioning
3, marketing strategy formulation
* Product mix strategy
* Pricing
* Channel Strategy
* Marketing Communication Strategy
* Case: "dogs rules of survival" - Ya-off benefit the survival of dental
xylitol
4, the regional market as a whole deployment strategy (plane management)
* The use of regional conditions
* Design of regional distribution
