On 05/07/2010 07:00 PM, Barry Rowlingson wrote:
...
I think it's the whole geek/suit divide thing. Back when only geeks
had computers we had LaTeX, and FORTRAN, and S, and Unix (and
VAX/VMS). But then the suits thought 'hey, we can make money out of
this', and computers started working their way into offices. And geeks
didn't like offices. So we left the suits to sort out their own
software. And they begat Windows, and Windows begat Word, and
secretaries did type things in and administrators did write VB Macros.
And the geeks did cringe, but were too busy playing with Linux and
developing the WWW in their labs to actually go and do anything about
it. And then the suits did discover the WWW and thought 'hey, we can
make money out of this'...
Barry, I think you have correctly divided the population of interest,
but missed their approach to marketing the product.
When attempting to convince the customer, the geek (or in my
terminology, nerd) thinks, 'What do I want to do?'
When attempting to convince the customer, the suit thinks, 'What does
the customer want to do?'
(Disclaimer: I have only one suit, and my wife made me buy it)
Jim
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