Ben

>   Perhaps you can specify your question more precisely, or differently.
> The way I interpret it, if there are no interactions in price
> (e.g. you get a discount for buying more than one book at a time)
> or in value (e.g. you learn more from one book having read another),
> then you get the best value/price ratio by taking only the book with
> the highest value/price.  (If you take no books at all, your value/price
> ratio is undefined.)  The algebra below shows that combining a lower
> value/price book with a higher one always lowers your overall value/price
> ratio.
>

Thanks, for the pointers on R functions. My question was as superficial as
it sounded. I have a commercial programme that does this (one of several
that are available), and wondered if there was an R package that provided
the same tools. It's a common tool, and I had hoped to have explained enough
to allow an appropriate package to be identified, so I could have a quick
look at what it does.

But having started this, I now feel obliged to clarify the question. I only
chose books as an easy example, you could substitute alternative marketing
strategies, monitoring programmes, choice of ornaments for a new house, or
holidays etc. So there could be only a few potential combinations or
hundreds.

But to stick with the books, and only three options: A, B and C

Book A costs $100 and I have given it a subjective value of  50
Book B costs  $36  and I have given it a subjective value of  60
Book C costs  $50 and I have given it a subjective value of 80

So book A is costing me $2 per value unit, Book B $0.6 per value unit and
book C £0.63 per value unit.

Buying books A+B gives me a $1.24 per value unit
Buying books A+C gives $1.07 per value unit
Buying books B+C gives 0.61 per value unit
Buying books A+B+C gives 0.97 per value unit

So in terms of value for money, there are three contenders

Book B on its own, Book C on its own, or buying both books B and C.

Book B $36.00 and value 60
Book C $50.00 and value 80
Book B+C  at $76.00 and value 140

Depending on how you are using this tool, you can either use it to decide
how spend an existing budget, or use it to set a budget.

Seems hardly worth the bother for three books but if you are looking at 20
books or 30 different monitoring options etc, it gives a useful insight into
how best to spend or set a budget

The commercial software graphs this costs vs values so you usually end up
with some sort of an asymptotic graph where you can see that spending below
a certain budget gives a very poor return.

Graham

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