> On Sep 17, 2016, at 12:40 PM, Marco Alpert <[email protected]> wrote: > > My understanding is that the Leica Sofort is a rebranded variant of a Fuji > instax camera. And uses the Fuji instax film. I don't think Impossible offers > an option for that. Leica does say they'll have their own film, but I imagine > it will also be an instax variant.
Yes. It's a restyled variant on the Fuji Instax Mini 90 Neo Classic. The film is repackaged Instax with the Leica brand name. Fuji Instax has proven extremely popular for fun snapshots, just like what sold Polaroid cameras for decades and produces a viable market for Impossible instant film today. A Leica Instax camera is a product to increase brand awareness amongst a new generation of users. (Rumor has it that Instax film sales are what generate the profit revenue that Fujifilm needs for their digital camera development because the digital camera profits are so flat these past couple of years.) G -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
