Nihil novi sub sole.

In 1996, a physicist, Alan Sokal did a similar social experiment in the
scientific world, but submitting a hoax (scientifically-sounding text) 
for publication in a scientific (albeit not peer-reviewed at that point) 
journal.  Many scientists (in social sciences) "swallowed" the bait.
This story is well summarized on Wikipedia:
http://en.wikipedia.org/wiki/Sokal_affair
(and if you are interested in more detail, look at the articles and
other related materials: http://www.physics.nyu.edu/sokal/ )


Actually, scientists have been thinking for long time about how to 
detect "flawed science". Irving Langmuir is known 
for his "Colloquium on Pathological Science" (1953), and those symptoms
are summarized here:
http://www.columbia.edu/cu/21stC/issue-3.4/turro.sb1.html
More recently, two colleagues of mine, Ivan Schuller and Yvan
Bryunseraede, formulated "13 rules" (2005) [see the linke below].
All those checks allow scientific community to detect variety of
scientific fraud.
[For those interested in more details, see the links from the
section on scientific ethics on the page from the course I taught last Fall:
http://people.physics.tamu.edu/roshchin/444/#flawed_science ]

Someone should sit down and formulate similar rules for journalists.

And a short answer to your question, Larry: yes, the same type of hoaxes
is possible (and do happen) with cameras. 

Igor





On Jan 23, 2013, at 3:50 PM, Larry Colen wrote:

> Someone does an experiment to see how easy it is to spread false
> rumors:
> 
> http://x-surface.tumblr.com/post/41282771026/x-surface-dont-believe-everything-you-read
> 


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