Just tagging a little more info onto Paul's post. After JD Power takes and publishes the survey data, the subjects of the survey are offered the opportunity to use the results in their advertising. If you want to use a photo of the JD Power award or the like, you will pay a hefty fee to JD Power. You may also choose to buy more detailed survey data from JD Power.
There is little doubt in my mind of their independence. They've figured out how their business works, and to not attempt to maintain some semblance of independence would kill their business. That being said, they are asking for opinions. The opinion info is usually of much more value to the producer than the consumer. gs On Sat, Aug 9, 2008 at 9:26 AM, Paul Stenquist <[EMAIL PROTECTED]> wrote: > JD Power is very independent, and the organization goes to great > lengths to remain so. However, one has to judge JD Power data for > what it is: a measure of customer satisfaction. In other words, it's > more a barometer of fanboy support than product performance. That > kind of data helped fuel import car sales in the U.S. when it became > politically correct to own an imported vehicle. It's a measure of > owner love, not necessarily quality. Pentax owners are notorious > whiners, and there are probably a much lower percentage of non- > critical newbie photographers among Pentax users than either Canon or > Nikon. Take it all with a grain of salt. (However, I'm sure Pentax is > not pleased. J.D. Power has considerable sway in the marketplace.) > Paul > On Aug 9, 2008, at 9:55 AM, [EMAIL PROTECTED] wrote: > >> http://www.jdpower.com/electronics/ratings/digital-camera-ratings/dslr >> >> It made me LOL. Surely not 'sponsored' by Canon... >> >> .t >> >> >> -- >> PDML Pentax-Discuss Mail List >> [email protected] >> http://pdml.net/mailman/listinfo/pdml_pdml.net >> to UNSUBSCRIBE from the PDML, please visit the link directly above >> and follow the directions. > > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > to UNSUBSCRIBE from the PDML, please visit the link directly above and follow > the directions. > -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
