Paying a price that implies quality, is akin to paying a bit of an insurance premium to hedge against loss. It may, also, be perceived as a brand's assurance of satisfaction.
Jack --- Tom C <[EMAIL PROTECTED]> wrote: > You never know. :-) Pentax needs to compete at both ends of the > spectrum to > be taken seriously, especially with Sony and Panasonic entering the > picture. > > > > Tom C. > > > >From: Jack Davis <[EMAIL PROTECTED]> > >Reply-To: Pentax-Discuss Mail List <[email protected]> > >To: Pentax-Discuss Mail List <[email protected]> > >Subject: Re: Hoya-Pentax Future - News > >Date: Tue, 18 Sep 2007 11:03:02 -0700 (PDT) > > > >Do you suppose this could lead to a Pentax being considered a "PRO" > >camera? One that you would carry with a swagger, proudly exposed and > >without embarrassment? :/ > >WOW! > > > >Jack > >--- Tom C <[EMAIL PROTECTED]> wrote: > > > > > Hey - your'e converting over to what Herb, Rob Studdert and > myself > > > have been > > > saying for the past 2 - 3 years. :-) > > > > > > > > > > > > Tom C. > > > > > > > > > >From: Mark Roberts <[EMAIL PROTECTED]> > > > >Reply-To: Pentax-Discuss Mail List <[email protected]> > > > >To: Pentax-Discuss Mail List <[email protected]> > > > >Subject: Re: Hoya-Pentax Future - News > > > >Date: Tue, 18 Sep 2007 12:19:27 -0400 (EDT) > > > > > > > >0Joseph Tainter wrote: > > > > > > > > >But it's got to be said they seem to be undervaluing their > > > products. I > > > > >was quite surprised when the price of the K10D was announced > (I > > > was > > > > >willing to spend more), & I'm surprised at how relatively > cheap > > > the > > > > >DA* lenses compared to ther N&C equivalents. > > > > > > > > > >Obviously their making a profit, but I'm sure it's not as big > as > > > it > > > > >could be. > > > > > > > >It looks like the Hoya plan makes sense and that they are going > to > > > try > > > >to try to raise the price and perceived value of their products. > > > They > > > >undoubtedly realize that one of the keys to getting people to > buy > > > your > > > >affordable products is providing a higher end product for people > to > > > >aspire to -- even though most will never buy it, they like to > know > > > they > > > >*can*; that it's out there. There's also the "prestige by > > > association" > > > >effect that Cotty has mentioned in the past: People want the > name > > > badge > > > >on their camera to be the same as [fill in prestigious item you > > > can't > > > >afford here]" > > > > > > > > > > > > > > > > -- > > > PDML Pentax-Discuss Mail List > > > [email protected] > > > http://pdml.net/mailman/listinfo/pdml_pdml.net > > > > > > > > > > > > >____________________________________________________________________________________ > >Check out the hottest 2008 models today at Yahoo! Autos. > >http://autos.yahoo.com/new_cars.html > > > >-- > >PDML Pentax-Discuss Mail List > >[email protected] > >http://pdml.net/mailman/listinfo/pdml_pdml.net > > > > -- > PDML Pentax-Discuss Mail List > [email protected] > http://pdml.net/mailman/listinfo/pdml_pdml.net > ____________________________________________________________________________________ Shape Yahoo! in your own image. Join our Network Research Panel today! http://surveylink.yahoo.com/gmrs/yahoo_panel_invite.asp?a=7 -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
