I think this phenomenon is more with the younger set.  Where I live,
most of the book stores have gone out of business - just Borders is
left and an odd store here and there.  They all seem to sell more
music, videos and gifts than they do books, though.

It is even in the technology.  When we were younger, you had to listen
to music on either tape or vinyl records.  The means of skipping
around between songs was clumsy at best.  So we mostly listened to the
whole thing once started.  With the advent of CD players and now
Ipods, it is very interesting to watch the young ones.  They switch
between songs constantly and rarely listen to the whole song - just
catching the 20-30 seconds that is really 'cool' to them.  Sound
bites online and on cell phones, video clips online and on ipods, all
encourage short 'bursts' of information.  Since this goes on pretty
heavily, making your burst stand out is tricky.

Food for thought.

-- 
Bruce


Wednesday, May 2, 2007, 8:44:07 AM, you wrote:

g> Well if you watch TV instead of reading. As for no one reading, how do
g> all those book stores stay in business. However, I will agree that there
g> are a lot of so called technical books that kind of give you 
g> ionformation that way, and without the sound bites.


g> Bruce Dayton wrote:
>> Didn't this already start to happen when Velvia came on the scene to
>> give us that over-the-top punchy color in slides?  I'm sure our
>> viewing mediums have had some impact, but so has our social
>> environment.  Today, information is thrown at us in a very fast,
>> concentrated way.  All the media types do it - short, fast
>> commercials, movies instead of books, etc.  So to stand out from the
>> crowd - there has to be something catchy.  Photography is just a
>> follow on to that.
>> 
>> Some of my thoughts...
>> 




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