Your hyperbole makes the rest of your statement much less believable. I
suspect that somewhere between 20-30% of their target market knows what
a K or M series lens is. Pentax is, after all, only aiming for10% of
the DSLR market. That would have to mean that a lot of potential buyers
are old users who left the fold for another manufacture or users who
didn't look at a new Pentax camera from the end of the M series, maybe
the beginning of the A series, (Super Program/Super A), until the
MZ/ZX5[n] and MZ-3 were introduced. Of that number probably 1/3 care.
Pentax is obviously betting that they don't care enough. Pentax was
wrong enough to have to add the green button Kludge. The question is
does that group care enough to leave Pentax, or not buy into their
digital offerings, losing 5-10% of their target audience would hurt.
They obviously don't think that the average Rebel buyer which is the
part of the market that the K100/K110/*ist-DL is aimed at right now,
cares at all. But most of these people won't ever buy more than the kit
lens and maybe an additional 50-200mm zoom.
Pål Jensen wrote:
>----- Original Message -----
>From: "J. C. O'Connell" <[EMAIL PROTECTED]>
>
>
>I have over 20 years in product engineering and lived
>With marketing guys on my back all that time. Heres
>How it works : When (and if ) you add or remove features
>>From products, the bottom line is, does it ADD ( or remove )
>VALUE to the potential customer(s)?
>
>
>REPLY:
>
>It doesn't add value for 99,9999% of the customers who doesn't even know
>what an M lens is...
>
>
>Pål
>
>
>
>
>
--
Things should be made as simple as possible -- but no simpler.
--Albert Einstein
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